Social Media That Sells: A Simple Framework for Busy Owners

Social Media That Sells: A Simple Framework for Busy Owners

Who this is for
– Owners in their late 20s to early 30s who can already film and edit.
– You want social to generate buyers, not just views.
– You have limited time and need a repeatable, light-weight system.

The 3-2-1 Social Sales System
– 3 pillars that drive intent: Teach, Trust, Transaction.
– 2 repeatable formats: short-form video and carousel/thread.
– 1 conversion path: a single, frictionless destination (DM keyword or one link).

Step 1: Clarify your offer and outcomes
– One-liner: I help [who] get [specific result] without [objection], in [time frame].
– Example: I help new dads lose 10–15 lbs without strict dieting in 8 weeks.
– Make it easy to buy:
– One core offer (good-better-best only if you have volume).
– Price anchor (show the “full value” and your actual price).
– Bonuses that reduce risk (setup call, templates, first-month check-in).
– Risk reversal (7-day refund, trial, or milestone guarantee).
– Proof stack you can show quickly:
– Before/after, screenshots, mini case studies, testimonials, quick wins from customers.
– One destination:
– For services/coaching: DM keyword → auto-reply → 2–3 qualifying questions → booking link or invoice.
– For products: link in bio to a single product/landing page with Apple/Shop Pay enabled.

Step 2: Build your content engine (Teach, Trust, Transaction)
– Teach (problem-solving, how-tos, frameworks):
– Purpose: attract and prove competence.
– Examples: “3 mistakes killing your [result],” “My 15-minute weekly routine,” “Before you buy X, do this first.”
– Trust (proof and personality):
– Purpose: reduce risk and humanize you.
– Examples: client transformations, day-in-the-life, behind-the-scenes, FAQ myth-busting.
– Transaction (clear offers and CTAs):
– Purpose: convert warm attention into action.
– Examples: mini demo, limited-time bonus, “who this is for/not for,” price transparency.

Step 3: Script once, publish everywhere
– Short-form video (30–60 seconds) structure: HARM
– Hook: pattern-interrupt in first 2–3 seconds.
– Agitate: call out the cost of the problem.
– Reveal: show your method or proof.
– Move: one specific CTA.
– Carousel/thread structure: PARES
– Promise: big, clear outcome on slide/tweet 1.
– Agitate: what they’re doing wrong.
– Roadmap: the 3–5 steps.
– Evidence: micro-case, screenshots, data point.
– Step next: CTA with one link or DM keyword.
– CTA library (rotate these):
– “Comment ‘PLAN’ and I’ll send the 5-step checklist.”
– “DM ‘START’ for pricing and open slots.”
– “Grab the template via the link—expires Friday.”
– “If you want this done-for-you, say ‘DO IT’.”
– Hook starters (fill in your niche):
– “If I had to start from scratch in 2025, I’d do this…”
– “Stop doing X. Do this instead if you want Y.”
– “The 3-minute fix that increases [result] by 20%.”
– “You don’t have a [problem]; you have a [root cause].”
– “Before you buy [popular tool], watch this.”
– “Here’s how we got [client result] with [constraint].”
– “This unpopular opinion will save you $500/month.”

Step 4: The single conversion path
– Pick one:
– DM Keyword: viewers comment/DM a word; auto-reply sends the lead magnet, booking link, or product page.
– One Link: a simple offer page with mobile-first checkout and 2–4 FAQs.
– DM qualification (keep it light):
– “What’s the main result you want in the next 30 days?”
– “What have you tried already?”
– “If I recommended a plan, do you want DIY guidance or done-for-you?”
– Follow-up rhythm (no pressure, just clarity):
– Day 0: send resource + ask 1 qualifier.
– Day 2: share a relevant proof screenshot and ask if they want the quick plan.
– Day 5: “Still want X by [date]? If yes, I have [slot/discount/bonus] open.”

Step 5: Distribution without living online
– Minimum viable cadence (per week):
– 3 short-form videos (one from each pillar).
– 1 carousel/thread (Teach or Transaction).
– 3–5 Stories with behind-the-scenes and polls.
– Optional: 1 LinkedIn post if you sell B2B.
– The 90-minute weekly sprint:
– Minutes 0–15: pick 3 prompts (Teach/Trust/Transaction).
– 15–45: outline scripts and carousel bullets.
– 45–65: record all 3 videos back-to-back.
– 65–80: edit captions, add on-screen headers, export.
– 80–90: schedule posts and set DM keyword auto-replies.
– Engagement in 10 minutes/day:
– Before posting: leave 5 thoughtful comments on ideal-customer posts.
– After posting: reply to first 10 comments fast; pin a comment with your CTA.
– Close your day: answer DMs, log objections in a notes app.

Step 6: Make your content findable and bingeable
– SEO basics that still work:
– Say the keyword in the first sentence on camera and in the caption.
– Use 3–5 specific hashtags, not 20 random ones.
– Add alt text on images with the core phrase.
– Profile optimization:
– Bio: who you help + outcome + CTA with one link/keyword.
– Highlights/Pin: 3 pins—best proof, best how-to, offer explainer.
– Binge loop:
– End each post with “Next watch/read: [related post].”
– Create one playlist/Guide per outcome.

Step 7: Measure what matters
– Weekly scoreboard (keep it to five):
– Reach to save ratio (saves/views): goal 4–8% on educational posts.
– Hold rate (average watch time/length): aim 30–40%+ on shorts.
– CTA rate (comments+DMs per 1,000 views): aim 5–15.
– Qualified leads (DMs that answer your qualifier): track count.
– Revenue per post (weekly revenue divided by posts): trend line, not perfection.
– A/B tests in 2-week sprints:
– Hooks: problem-led vs. outcome-led.
– CTA: DM keyword vs. link click.
– Offer angle: speed, simplicity, or status.
– Keep winners; discard losers ruthlessly.

Step 8: Amplify winners with micro-budget ads
– Only boost posts that already perform top 20%.
– Budget: $5–$20/day for 3–5 days to your warm audiences (profile visitors, video viewers, site visitors).
– Objective:
– Messages for DM funnels.
– Traffic to the single offer page.
– Retargeting ladder:
– 75% video viewers → offer explainer.
– Add-to-cart/booking page visitors → urgency creative with proof.
– Spark/whitelist UGC:
– Get a happy customer to record a 30–45s “what changed for me” clip and run it to your warm audience.

Step 9: Templates and swipes

Offer one-liner fill-in
– I help [niche] get [result] without [objection] in [timeframe], using [unique mechanism].

30–60 second video script
– Hook: “You’re not failing [goal]; you’re missing [step].”
– Agitate: “Most people do X, which leads to Y.”
– Reveal: “Here’s the 3-step I use: [Step 1, 2, 3].”
– Proof: “Client A used this and saw [result] in [time].”
– CTA: “Comment ‘PLAN’ for the checklist.”

Carousel/thread outline (7 slides or 7-tweet thread)
– Slide 1: Big promise.
– 2: The costly mistake.
– 3–5: Steps with quick visuals.
– 6: Mini case/proof.
– 7: CTA with deadline or bonus.

DM opener and follow-up
– Opener: “Sent the guide. What result are you targeting by [specific date]?”
– Qualifier: “DIY with support or prefer done-for-you?”
– Close: “I can map your 30-day plan on a quick call. If yes, here’s the link. If not, want me to check in next week?”

Story sequence for selling without being pushy
– Frame: “Here’s the problem I’m seeing this week.”
– Teach: one actionable tip with a screen share.
– Proof: quick client win or stat.
– CTA: poll (“Want the exact checklist? Yes/Absolutely”) then DM keyword to everyone who tapped.

Step 10: Two example plays

Service example (fitness coach)
– Teach: “3 desk stretches to fix your 3pm slump.”
– Trust: screen recording of client check-in showing steps and progress.
– Transaction: “8-week desk-to-fit program; 5 spots; DM ‘DESK’.”
– Conversion: DM flow qualifies goal and timeline → booking link.

Product example (eco home brand)
– Teach: “Stop wasting detergent: use this dosing trick.”
– Trust: UGC of real customer unboxing and stain test.
– Transaction: “Bundle saves 22% this week only; link in bio.”
– Conversion: Link to bundle page with Shop Pay; retarget video viewers with UGC ad.

Step 11: Common pitfalls to avoid
– Too many links or CTAs in one post.
– Posting tips without a clear offer or destination.
– Chasing trends that don’t attract buyers.
– Ignoring DMs for days; speed wins.
– Measuring views instead of conversations and revenue.

Step 12: Your first 7 days
– Day 1: Write your one-liner and outline a simple offer page or DM flow.
– Day 2: Draft 3 scripts (Teach, Trust, Transaction).
– Day 3: Record and schedule the 3 posts; set DM keyword auto-replies.
– Day 4: Publish Teach post; reply to comments within 30 minutes.
– Day 5: Publish Trust post; DM everyone who engaged with a resource.
– Day 6: Publish Transaction post; pin a comment with your CTA.
– Day 7: Review metrics, list objections you saw, draft next week’s scripts around those objections.

Light technical notes (since you already know gear/software)
– Keep shorts to 30–45 seconds; first frame matters more than gear.
– On-screen text should summarize the hook; captions on by default.
– Trim silence; add a beat change every 3–5 seconds.
– Record in 9:16 and frame to allow cropping for Shorts/Reels/TikTok.
– Save raw footage in folders named by pillar so you can repurpose later.

If you want, I can turn this into a one-page checklist and a week-by-week content calendar customized to your niche and offer.